Last updated: 10 December 2025
Last updated: 10 December 2025
1. Introduction
This Cookies Policy explains how SnugglyPlush (“we”, “us”, “our”) uses cookies and similar technologies on our website (the “Site”).
We use these technologies to improve functionality, enhance user experience, measure performance, and deliver personalised content.
This policy is based on the UK Privacy and Electronic Communications Regulations (PECR), the Data Protection Act 2018, and the UK GDPR.
By using our Site, you agree to the use of cookies as described in this policy, unless you disable them through your browser or our cookie settings.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your actions, preferences, and interactions.
Cookies can be:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain until they expire or you delete them
- First-party cookies: Set by our Site
- Third-party cookies: Set by external services such as analytics tools, tracking pixels, or embedded content
Cookies may collect data such as IP address, device information, browser type, and usage patterns.
3. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the Site to function properly and cannot be disabled through our cookie banner. They support:
- Secure checkout
- Shopping cart functionality
- Payment processing
- Fraud detection and security
- User login and account management
Without these cookies, the website may not function correctly.
b) Performance & Analytics Cookies
These cookies help us understand how visitors interact with the Site, so we can improve user experience and website functionality.
They collect information such as:
- Pages viewed
- Time spent on each page
- Clicks and navigation behaviour
- Device and browser type
We use:
- Google Analytics 4 (GA4)
Data collected is aggregated where possible, and not used to identify individuals unless combined with other information in accordance with our Privacy Policy.
c) Functional Cookies
These cookies enable enhanced functionality, such as:
- Remembering your region or language
- Keeping your session active
- Remembering items left in your cart
- Saving your preferences
If disabled, parts of the website may appear slightly less personalised.
d) Advertising & Marketing Cookies
These cookies are used to:
- Deliver personalised advertisements
- Measure marketing performance
- Track browsing behaviour across websites
- Build audience profiles
Examples include:
- Retargeting pixels (Meta Pixel, TikTok Pixel, Google Ads Remarketing)*
(*If activated in the future — consent will be required.)
These cookies require explicit consent and will only be activated if you opt in via our cookie banner.
4. Third-Party Cookies
Some cookies are set by third parties that provide services to us, including:
- Analytics platforms (e.g., Google Analytics 4)
- Social media networks
- Embedded content providers
- Payment processors
- Security and performance tools
These third parties may use cookies to collect information about your browsing activity across different sites and over time.
We do not control third-party cookies and recommend reviewing the respective privacy and cookie policies of those providers.
5. Cookies and Personal Data
Some cookies may process data that is considered personal information (e.g., IP address, device ID).
Where personal data is collected, it is handled according to our Privacy Policy and in compliance with the UK GDPR.
Legal bases include:
- Performance of a contract (e.g., necessary cookies for checkout)
- Legitimate interests (analytics cookies, unless consent is required)
- Consent (for advertising and non-essential cookies)
6. Managing Cookies
a) Cookie Banner Controls
When you first visit the Site, you may choose to:
- Accept all cookies
- Reject non-essential cookies
- Customise cookie preferences
You can change your preferences at any time (where such functionality is available).
b) Browser Settings
You may block or delete cookies via your browser. Below are common paths:
- Chrome: Settings → Privacy and security → Cookies
- Safari: Preferences → Privacy
- Firefox: Settings → Privacy & Security
- Microsoft Edge: Settings → Cookies and site permissions
Blocking cookies may limit certain website functions.
c) Opting Out of Google Analytics
You may opt out of GA4 by:
- Adjusting cookie preferences on our Site
- Installing the Google Analytics opt-out browser add-on
7. Changes to This Cookies Policy
We may update this policy occasionally to reflect:
- Changes in the cookies we use
- Legal or regulatory updates
- Improvements to our Site
The updated version will always appear on this page with a revised “Last updated” date.
8. Contact Us
If you have any questions about this Cookies Policy or your cookie preferences, you may contact us at:
Email: info@snugglyplush.com
Business name: SnugglyPlush
Address: Goldings Road 81 IG10 2QW Loughton