Privacy Policy

Last updated: 10 December 2025

1. Introduction

This Privacy Policy describes how SnugglyPlush (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from our website (the “Site”).
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

By using our Site, you consent to the processing of your personal data as described in this Privacy Policy.

If you have questions, you can contact us at info@snugglyplush.com.

2. Information We Collect

a) Personal Information

When you place an order, create an account, or contact us, we collect the following information:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Order details
  • Payment information (processed securely by third-party providers)

We do not store full credit or debit card numbers.

b) Device Information

When you browse the Site, we automatically collect certain data, including:

  • IP address
  • Browser type
  • Operating system
  • Time zone
  • Pages viewed
  • Click behaviour and interactions
  • Referring websites

This information is collected using cookies, log files, tags, pixels, and similar technologies.

c) Marketing Information

If you sign up for newsletters or marketing:

  • Email address
  • Marketing preferences
  • Engagement data (email opens, clicks)

3. How We Use Your Personal Information

We use personal information for the following purposes:

  • To process and fulfil your order
  • To manage payments and prevent fraud
  • To communicate with you about your purchase
  • To provide customer support
  • To manage your account (if created)
  • To improve and optimise the Site
  • To personalise your shopping experience
  • To send marketing emails (only with your consent)
  • To comply with legal and tax obligations

4. Lawful Bases for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Performance of a contract: to fulfil your orders
  • Legitimate interests: analytics, fraud prevention, store improvement
  • Consent: marketing emails, non-essential cookies
  • Legal obligation: tax and accounting requirements

5. Sharing Your Information

We only share your personal data with trusted third parties necessary to operate our business.

a) Service Providers

Examples include:

  • Website hosting providers
  • Payment processors (e.g., Stripe, PayPal)
  • Fraud prevention services
  • Email marketing tools
  • Customer service tools
  • Couriers and delivery companies

b) Analytics, Advertising and Content Tools We may use third-party tools such as:

We may use third-party analytics tools such as:

  • Google Analytics 4 (GA4)

These tools may set cookies and collect device data.

  • Google AI / Gemini (Nano Banana Pro) for generative content and visual assets. These tools may set cookies, collect device data, and process information to optimize site content.

c) Compliance and Legal Requests

We may share information if required by law, court order, or regulatory authority.

We do not sell or rent your personal information.

6. Cookies

We use cookies to:

  • Enable essential website functionality
  • Support checkout and cart operations
  • Analyse website usage
  • Improve customer experience
  • Deliver and measure advertising (only if you consent)

For detailed information, please refer to our Cookies Policy.

7. Data Retention

We keep your personal data only as long as necessary for each purpose.

Typical retention periods:

  • Order information: 6 years (legal/tax requirements)
  • Marketing data: until you unsubscribe
  • Analytics data: as long as tools are active

When no longer needed, data is securely deleted or anonymised.

8. International Data Transfers

Some third-party providers may store or process data outside the UK.
Where this occurs, we ensure suitable safeguards such as:

  • Standard Contractual Clauses
  • Adequacy decisions
  • UK GDPR-compliant transfer agreements

9. Your Rights (UK GDPR)

You have the following rights regarding your personal data:

  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent
  • Right to lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at info@snugglyplush.com.
We respond within one month as required by law.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • SSL encryption
  • Secure payment processing
  • Access controls
  • Data minimisation
  • Regular security reviews

However, no online transmission is fully secure, so we cannot guarantee absolute protection.

11. Minors

Our Site is not intended for individuals under 18 years of age, and we do not knowingly collect information from minors.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The updated version will always include a revised “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact us:

Email: info@snugglyplush.com
Business name: SnugglyPlush
Address: Goldings Road 81 IG10 2QW Loughton